Hi, I’m a communication designer from Seoul, building identities that speak clearly, move people, and truly matter.

Design driven by brand strategy—not decoration. I create visual identities grounded in clear positioning and consumer insight, translating brand strategy into purposeful, communicative design systems.

Art direction informed by a background in film studies. From scripts and characters to mood and montage, I style spaces, props, and visuals that support narrative—extending cinematic thinking into brand expression.

Spatial design expanded from a graphic design foundation. I translate two-dimensional brand language into physical environments, creating experiences that communicate what graphics alone cannot.

Photography as part of a visual system. I use photographic tone, composition, and atmosphere to reinforce brand identity and emotional value, informed by hands-on experience working in a photo studio.